{"id":10604,"date":"2026-06-17T16:30:24","date_gmt":"2026-06-17T14:30:24","guid":{"rendered":"https:\/\/larucheindustrielle.fr\/?p=10604"},"modified":"2026-06-17T16:47:07","modified_gmt":"2026-06-17T14:47:07","slug":"bsh-electromenager-en-roadshow-a-la-ruche-industrielle-250-professionnels-reunis-a-venissieux","status":"publish","type":"post","link":"https:\/\/larucheindustrielle.fr\/fr\/bsh-electromenager-en-roadshow-a-la-ruche-industrielle-250-professionnels-reunis-a-venissieux\/","title":{"rendered":"BSH \u00c9lectrom\u00e9nager en roadshow \u00e0 La Ruche Industrielle : 250 professionnels r\u00e9unis \u00e0 V\u00e9nissieux"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_fullwidth_post_title author=\u00a0\u00bboff\u00a0\u00bb date_format=\u00a0\u00bbj M Y\u00a0\u00bb comments=\u00a0\u00bboff\u00a0\u00bb admin_label=\u00a0\u00bbTitre du poste en pleine largeur\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_fullwidth_post_title][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.22.2&Prime; da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.21.0&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><strong>BSH est le premier fabricant d&rsquo;appareils \u00e9lectrom\u00e9nagers en Europe. Il compte 62 000 collaborateurs et regroupe onze marques d&rsquo;appareils \u00e9lectrom\u00e9nagers comme Bosch, Siemens, Neff et Gaggenau pour le march\u00e9 fran\u00e7ais<\/strong><\/p>\n<p><strong>Dans le cadre de son roadshow \u00e0 travers la France, <a href=\"https:\/\/www.bsh-group.com\/fr\/fr\/\" target=\"_blank\" rel=\"noopener\">BSH \u00c9lectrom\u00e9nager<\/a> a fait \u00e9tape \u00e0 La Ruche Industrielle pour organiser un \u00e9v\u00e9nement sur deux jours d\u00e9di\u00e9s \u00e0 la pr\u00e9sentation de ses produits.<\/strong><\/p>\n<p>Au total, 250 participants se sont r\u00e9unis les 21 et 22 avril 2026 pour d\u00e9couvrir les derni\u00e8res innovations de la marque et \u00e9changer autour de leurs enjeux m\u00e9tiers :<\/p>\n<ul>\n<li>Revendeurs,<\/li>\n<li>Cuisinistes,<\/li>\n<li>Professionnels du secteur.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10612 size-full\" src=\"https:\/\/larucheindustrielle.fr\/wp-content\/uploads\/2026\/06\/roadshow-BSH.png\" alt=\"roadshow BSH\" width=\"660\" height=\"857\" srcset=\"https:\/\/larucheindustrielle.fr\/wp-content\/uploads\/2026\/06\/roadshow-BSH.png 660w, https:\/\/larucheindustrielle.fr\/wp-content\/uploads\/2026\/06\/roadshow-BSH-480x623.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 660px, 100vw\" \/><\/p>\n<h2>\u00a0<\/h2>\n<h2>Un format salon immersif au c\u0153ur de La Ruche<\/h2>\n<p>Pour cet \u00e9v\u00e9nement, <strong>nos Espaces&rsquo;Pro se sont transform\u00e9s en v\u00e9ritable espace d\u2019exposition,<\/strong> permettant \u00e0 BSH de mettre en sc\u00e8ne l\u2019ensemble de sa gamme d\u2019\u00e9lectrom\u00e9nager :<\/p>\n<ul>\n<li>Fours,<\/li>\n<li>R\u00e9frig\u00e9rateurs,<\/li>\n<li>Lave-linge,<\/li>\n<li>Plaques de cuisson<\/li>\n<\/ul>\n<p>Les participants ont pu circuler librement entre les diff\u00e9rents espaces, assister \u00e0 des <strong>d\u00e9monstrations produits<\/strong> et \u00e9changer directement avec les \u00e9quipes BSH dans un cadre \u00e0 la fois professionnel et accessible.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10610 size-full\" src=\"https:\/\/larucheindustrielle.fr\/wp-content\/uploads\/2026\/06\/produits-BSH.png\" alt=\"produits BSH\" width=\"660\" height=\"836\" srcset=\"https:\/\/larucheindustrielle.fr\/wp-content\/uploads\/2026\/06\/produits-BSH.png 660w, https:\/\/larucheindustrielle.fr\/wp-content\/uploads\/2026\/06\/produits-BSH-480x608.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 660px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Un <strong>format showroom<\/strong> qui favorise les \u00e9changes et les prises de contact avec les futurs partenaires commerciaux.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"font-weight: 400;\">Un lieu adapt\u00e9 aux \u00e9v\u00e8nements itin\u00e9rants<\/h2>\n<p>Gr\u00e2ce \u00e0 ses grands volumes et \u00e0 la modularit\u00e9 de ses espaces, La Ruche Industrielle peut accueillir les salons dans des conditions optimales. Les <strong>325 m2<\/strong> de la Halle offrent une <strong>multitude de configurations<\/strong> selon vos besoins !\u00a0Cette configuration a permis de recr\u00e9er une v\u00e9ritable exp\u00e9rience de showroom, tout en conservant une ambiance conviviale et propice aux \u00e9changes.<\/p>\n<p>Les retours suite au roadshow le confirment : \u00ab Lieu incroyable et propice \u00e0 ce type d&rsquo;\u00e9v\u00e8nement \u00bb, \u00ab Tr\u00e8s bon choix, accessible et facile \u00e0 trouver \u00bb, \u00ab Pratique avec le parking a proximit\u00e9 \u00bb.<\/p>\n<h2 style=\"font-weight: 400;\">Une organisation sur mesure<\/h2>\n<p>Les \u00e9quipes de La Ruche Industrielle ont accompagn\u00e9 BSH \u00c9lectrom\u00e9nager dans la mise en place de cet \u00e9v\u00e9nement en assurant :<\/p>\n<ul>\n<li>La <strong>coordination<\/strong> logistique globale<\/li>\n<li>Les <strong>prestations traiteurs<\/strong><\/li>\n<li>L&rsquo;<strong>implantation technique<\/strong> avec pas moins de 45 prises \u00e9lectriques ajout\u00e9es<\/li>\n<\/ul>\n<p>Cette organisation a permis \u00e0 BSH de se concentrer pleinement sur son objectif : valoriser ses produits et renforcer ses relations commerciales.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"font-weight: 400;\">Organisez votre \u00e9v\u00e9nement dans nos Espaces&rsquo;Pro<\/h2>\n<p>Vous souhaitez organiser un salon, un lancement produit ou un \u00e9v\u00e9nement professionnel dans un lieu modulable et adapt\u00e9 \u00e0 vos besoins ?<\/p>\n<p>Contactez l\u2019\u00e9quipe de La Ruche Industrielle pour \u00e9changer sur votre projet :<\/p>\n<ul>\n<li>Par mail : <a href=\"mailto:accueil@larucheindustrielle.fr\">accueil@larucheindustrielle.fr<\/a><\/li>\n<li>Ou au 07 82 21 50 27<\/li>\n<\/ul>\n<p>Devis gratuit sous 48 heures.<\/p>\n<p>&nbsp;<\/p>\n<h2>Consultez d&rsquo;autres \u00e9v\u00e8nements clients :<\/h2>\n<ul>\n<li><a href=\"https:\/\/larucheindustrielle.fr\/fr\/seminaire-stackr-espacespro-evenement-annuel\/\" target=\"_blank\" rel=\"noopener\">STACKR choisit La Ruche Industrielle pour son s\u00e9minaire annuel<\/a><\/li>\n<li><a href=\"https:\/\/larucheindustrielle.fr\/fr\/dstny-masterclass-ia-telephonique-ruche-industrielle\/\" target=\"_blank\" rel=\"noopener\">Quand l\u2019IA transforme la relation client : retour sur la masterclass DSTNY Entreprises<\/a><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans le cadre de son roadshow \u00e0 travers la France, BSH \u00c9lectrom\u00e9nager a fait \u00e9tape \u00e0 La Ruche Industrielle pour organiser un \u00e9v\u00e9nement sur deux jours d\u00e9di\u00e9s \u00e0 la pr\u00e9sentation de ses produits.<\/p>\n","protected":false},"author":3,"featured_media":10612,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[33],"tags":[],"class_list":["post-10604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-le-lieu"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BSH \u00c9lectrom\u00e9nager en roadshow \u00e0 La Ruche Industrielle : 250 professionnels r\u00e9unis \u00e0 V\u00e9nissieux<\/title>\n<meta name=\"description\" content=\"Lors de son roadshow en France, BSH \u00c9lectrom\u00e9nager a fait \u00e9tape \u00e0 La Ruche Industrielle pour 2 jours pour la pr\u00e9sentation de ses produits.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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