{"id":12328,"date":"2026-05-28T18:02:57","date_gmt":"2026-05-28T16:02:57","guid":{"rendered":"https:\/\/larucheindustrielle.fr\/fr\/?post_type=success_stories&#038;p=12328"},"modified":"2026-09-10T15:56:54","modified_gmt":"2026-09-10T13:56:54","slug":"structuration-dune-offre-circulaire-dans-lautomobile","status":"publish","type":"success_stories","link":"https:\/\/larucheindustrielle.fr\/fr\/success_stories\/structuration-dune-offre-circulaire-dans-lautomobile\/","title":{"rendered":"Structuration d&rsquo;une offre circulaire dans l&rsquo;automobile"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; fullwidth=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbSection\u00a0\u00bb module_id=\u00a0\u00bbintroPage\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb da_popup_slug=\u00a0\u00bbintroPage\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb 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d\u2019\u00e9conomie circulaire, visant \u00e0 d\u00e9velopper une offre de pi\u00e8ces remanufactur\u00e9es \u00bb.<\/p>\n<p>Historiquement positionn\u00e9e sur la pi\u00e8ce neuve, l\u2019entreprise partait d\u2019une feuille quasi blanche, avec plusieurs enjeux :<\/p>\n<ul>\n<li><strong>comprendre<\/strong> le fonctionnement du march\u00e9 de la circularit\u00e9,<\/li>\n<li><strong>identifier<\/strong> les sources de \u201cvieille mati\u00e8re\u201d,<\/li>\n<li><strong>\u00e9valuer<\/strong> la viabilit\u00e9 \u00e9conomique d\u2019une nouvelle offre,<\/li>\n<li><strong>construire<\/strong> un business plan cr\u00e9dible.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb 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gagner du<br \/>temps et construire un business case solide.<\/p>\n<\/h2>\n<p>&nbsp;<\/p>\n<p>S\u00e9bastien BIARD &#8211; Responsable Programmes clients<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb1&Prime; specialty=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbSection Full 2 Chiffres %91Encarts + Texte%93&Prime; module_id=\u00a0\u00bbSectionChiffresTexte\u00a0\u00bb module_class=\u00a0\u00bbalignCenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_enable_image=\u00a0\u00bboff\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb border_width_bottom=\u00a0\u00bb1px\u00a0\u00bb 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global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p class=\"label labelVert\">R\u00e9sultats obtenus<\/p>\n<ul>\n<li><strong>Remanufacturing et vente<\/strong> par JTEKT<\/li>\n<li>Offre de service remanufacturing de produits JTEKT<\/li>\n<li>Vente de composants d\u2019origine<\/li>\n<li><strong>Sous-traitance<\/strong> \u00e0 des partenaires<\/li>\n<li>Structuration compl\u00e8te d\u2019un <strong>business plan\n<p><\/strong><\/li>\n<\/ul>\n<p>Une activit\u00e9 marginale mais encore en amor\u00e7age.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbSection Pictogrammes %91Icon + Texte%93&Prime; _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbIndustriels adh\u00e9rents\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_text_color=\u00a0\u00bb#000000&Prime; text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p class=\"label labelVert\">Apports de La Ruche Industrielle<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_4,1_4,1_4,1_4&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_4&Prime; _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb border_width_right=\u00a0\u00bb2px\u00a0\u00bb border_color_right=\u00a0\u00bb#EDF1F4&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/larucheindustrielle.fr\/wp-content\/uploads\/2026\/05\/people-1.png\u00a0\u00bb title_text=\u00a0\u00bbpeople\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb30%\u00a0\u00bb max_width=\u00a0\u00bb30%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||35px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text admin_label=\u00a0\u00bbContexte et enjeux initiaux\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||20px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Appui d\u2019experts\u00a0<\/h2>\n<p>M\u00e9thodologie d\u2019enqu\u00eate clients et mise en relation avec des acteurs cl\u00e9s<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4&Prime; _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb border_width_right=\u00a0\u00bb2px\u00a0\u00bb border_color_right=\u00a0\u00bb#EDF1F4&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/larucheindustrielle.fr\/wp-content\/uploads\/2026\/05\/chat-left-text.png\u00a0\u00bb title_text=\u00a0\u00bbchat-left-text\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb30%\u00a0\u00bb max_width=\u00a0\u00bb30%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||35px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text admin_label=\u00a0\u00bbContexte et enjeux initiaux\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||20px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><span data-metadata=\"&lt;!--(figmeta)eyJmaWxlS2V5IjoiS2dQdVpocmhMSEhPOWhoZE0xVkt3UiIsInBhc3RlSUQiOjMwODYxMDg3NiwiZGF0YVR5cGUiOiJzY2VuZSIsImVudmlyb25tZW50Ijoid3d3LmZpZ21hLmNvbSIsInNlbGVjdGVkTm9kZURhdGEiOiI5OTo2MDg0fDMxfDAifQo=(\/figmeta)--&gt;\">Challenge et prise de recul sur le projet<\/span><\/h2>\n<p><span data-metadata=\"&lt;!--(figmeta)eyJmaWxlS2V5IjoiS2dQdVpocmhMSEhPOWhoZE0xVkt3UiIsInBhc3RlSUQiOjMwODYxMDg3NiwiZGF0YVR5cGUiOiJzY2VuZSIsImVudmlyb25tZW50Ijoid3d3LmZpZ21hLmNvbSIsInNlbGVjdGVkTm9kZURhdGEiOiI5OTo2MDg0fDMxfDAifQo=(\/figmeta)--&gt;\">Gr\u00e2ce aux \u00e9changes entre industriels, benchmarks et critiques constructives<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4&Prime; _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb border_width_right=\u00a0\u00bb2px\u00a0\u00bb border_color_right=\u00a0\u00bb#EDF1F4&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/larucheindustrielle.fr\/wp-content\/uploads\/2026\/05\/gear.png\u00a0\u00bb title_text=\u00a0\u00bbgear\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb30%\u00a0\u00bb max_width=\u00a0\u00bb30%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||35px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text admin_label=\u00a0\u00bbContexte et enjeux initiaux\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||20px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><span data-metadata=\"&lt;!--(figmeta)eyJmaWxlS2V5IjoiS2dQdVpocmhMSEhPOWhoZE0xVkt3UiIsInBhc3RlSUQiOjM0MDcyOTM4MywiZGF0YVR5cGUiOiJzY2VuZSIsImVudmlyb25tZW50Ijoid3d3LmZpZ21hLmNvbSIsInNlbGVjdGVkTm9kZURhdGEiOiI5OTo2MDg1fDMxfDAifQo=(\/figmeta)--&gt;\">Gain de temps significatif<\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4&Prime; _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb border_color_right=\u00a0\u00bb#EDF1F4&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/larucheindustrielle.fr\/wp-content\/uploads\/2026\/05\/crosshair.png\u00a0\u00bb title_text=\u00a0\u00bbcrosshair\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb30%\u00a0\u00bb max_width=\u00a0\u00bb30%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||35px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text admin_label=\u00a0\u00bbContexte et enjeux initiaux\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||20px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><span data-metadata=\"&lt;!--(figmeta)eyJmaWxlS2V5IjoiS2dQdVpocmhMSEhPOWhoZE0xVkt3UiIsInBhc3RlSUQiOjM0MDcyOTM4MywiZGF0YVR5cGUiOiJzY2VuZSIsImVudmlyb25tZW50Ijoid3d3LmZpZ21hLmNvbSIsInNlbGVjdGVkTm9kZURhdGEiOiI5OTo2MDg1fDMxfDAifQo=(\/figmeta)--&gt;\">Maturit\u00e9 acc\u00e9l\u00e9r\u00e9e<\/span><\/h2>\n<p>dans la cadre d&rsquo;un sujet complexe<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbSection Accroche %91Icon 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custom_padding=\u00a0\u00bb40px|30px|40px|30px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_3&Prime; _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.8&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Vous avez un projet similaire ?<\/h2>\n<p>\u00c9changeons ensemble sur vos enjeux.<\/p>\n<p>[\/et_pb_text][et_pb_button button_text=\u00a0\u00bbContacter Bertrand, Responsable Projets \u00a0\u00bb _builder_version=\u00a0\u00bb4.27.8&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb 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pi\u00e8ce neuve, JTEKT avait plusieurs enjeux : comprendre le fonctionnement du march\u00e9 de la circularit\u00e9, identifier les sources de \u201cvieille mati\u00e8re\u201d, \u00e9valuer la viabilit\u00e9 \u00e9conomique d\u2019une nouvelle offre et construire un business plan cr\u00e9dible.<\/p>\n","protected":false},"author":3,"featured_media":12345,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[22],"class_list":["post-12328","success_stories","type-success_stories","status-publish","has-post-thumbnail","hentry","category-industrie-durable"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Structuration d&#039;une offre circulaire dans l&#039;automobile - La Ruche industrielle<\/title>\n<meta name=\"description\" content=\"Les apports du projet \u00e9conomie circulaire pour JTEKT 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