{"id":12368,"date":"2026-05-29T11:23:22","date_gmt":"2026-05-29T09:23:22","guid":{"rendered":"https:\/\/larucheindustrielle.fr\/fr\/?post_type=success_stories&p=12368"},"modified":"2026-09-10T15:20:29","modified_gmt":"2026-09-10T13:20:29","slug":"reconditionner-des-nacelles-en-fin-de-vie","status":"publish","type":"success_stories","link":"https:\/\/larucheindustrielle.fr\/fr\/success_stories\/reconditionner-des-nacelles-en-fin-de-vie\/","title":{"rendered":"Reconditionner des nacelles en fin de vie"},"content":{"rendered":"

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global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Contexte et enjeux initiaux<\/p>\n

Acteur mondial des nacelles \u00e9l\u00e9vatrices, Haulotte commercialise ses \u00e9quipements aupr\u00e8s de grands loueurs. En fin d\u2019exploitation, ces machines \u00e9taient revendues sur le march\u00e9 de l\u2019occasion, avec peu de valorisation c\u00f4t\u00e9 constructeur.<\/p>\n

Face aux attentes clients et aux enjeux d\u2019\u00e9conomie circulaire, Haulotte<\/a> a identifi\u00e9 une opportunit\u00e9 : structurer une offre de reconditionnement constructeur<\/strong> capable de prolonger la dur\u00e9e de vie des \u00e9quipements tout en cr\u00e9ant un nouveau relais de croissance<\/p>\n

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Le partage d\u2019exp\u00e9rience nous a permis d\u2019aller plus vite et de nous poser les bonnes
questions au bon moment. Le programme Restart permet aux Clients d\u2019acqu\u00e9rir un
mat\u00e9riel certifi\u00e9 Constructeur, avec un budget ma\u00eetris\u00e9, et qui participe activement \u00e0
l\u2019action d\u2019\u00e9conomie circulaire.<\/h2>\n

 <\/p>\n

Emmanuel CHABANEIX – Directeur ReSTART Center<\/p>\n

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R\u00e9sultats obtenus<\/p>\n

    \n
  • Nouvelle offre<\/strong> de nacelles certifi\u00e9es et garanties Constructeur<\/li>\n
  • Nouveau levier commercial<\/strong> permettant de compl\u00e9ter l\u2019offre \u00e0 360\u00b0 : produits neufs, services, financement…<\/li>\n
  • Mont\u00e9e en comp\u00e9tences<\/strong> des \u00e9quipes : diagnostic\/r\u00e9paration<\/li>\n
  • Am\u00e9lioration produit gr\u00e2ce \u00e0 l\u2019analyse du vieillissement des machines<\/li>\n
  • Support \u00e0 la formation des techniciens SAV<\/li>\n<\/ul>\n

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_module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbIndustriels adh\u00e9rents\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_text_color=\u00a0\u00bb#000000″ text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    Apports de La Ruche Industrielle<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3″ use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb border_width_right=\u00a0\u00bb2px\u00a0\u00bb border_color_right=\u00a0\u00bb#EDF1F4″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/larucheindustrielle.fr\/wp-content\/uploads\/2026\/05\/people-1.png\u00a0\u00bb title_text=\u00a0\u00bbpeople\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb30%\u00a0\u00bb max_width=\u00a0\u00bb30%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||35px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text admin_label=\u00a0\u00bbContexte et enjeux initiaux\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||20px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    Partages des retours d\u2019exp\u00e9rience<\/h2>\n

    d’autres industriels<\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb border_width_right=\u00a0\u00bb2px\u00a0\u00bb border_color_right=\u00a0\u00bb#EDF1F4″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/larucheindustrielle.fr\/wp-content\/uploads\/2026\/05\/chat-left-text.png\u00a0\u00bb title_text=\u00a0\u00bbchat-left-text\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb30%\u00a0\u00bb max_width=\u00a0\u00bb30%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||35px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text admin_label=\u00a0\u00bbContexte et enjeux initiaux\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||20px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    Identification rapide<\/h2>\n

    des difficult\u00e9s<\/h2>\n

     <\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb border_width_right=\u00a0\u00bb2px\u00a0\u00bb border_color_right=\u00a0\u00bb#EDF1F4″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/larucheindustrielle.fr\/wp-content\/uploads\/2026\/05\/gear.png\u00a0\u00bb title_text=\u00a0\u00bbgear\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb30%\u00a0\u00bb max_width=\u00a0\u00bb30%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||35px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text admin_label=\u00a0\u00bbContexte et enjeux initiaux\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||20px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    Structuration de processus<\/span><\/h2>\n

    Notamment sur les flux industriels<\/span><\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbSection Full T\u00e9moignage %91Photo + Citation%93″ _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#74CD8E\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/larucheindustrielle.fr\/wp-content\/uploads\/2026\/05\/unnamed-file-1.png\u00a0\u00bb background_size=\u00a0\u00bbcustom\u00a0\u00bb background_image_width=\u00a0\u00bb4%\u00a0\u00bb background_position=\u00a0\u00bbbottom_left\u00a0\u00bb background_horizontal_offset=\u00a0\u00bb33%\u00a0\u00bb background_vertical_offset=\u00a0\u00bb81%\u00a0\u00bb custom_padding=\u00a0\u00bb50px||||false|false\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb custom_padding=\u00a0\u00bb40px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    La Ruche a permis d\u2019acc\u00e9l\u00e9rer et m\u00fbrir le projet de mani\u00e8re significative<\/h2>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbSection Accroche %91Icon + CTA%93″ module_id=\u00a0\u00bbcontactBertrand\u00a0\u00bb module_class=\u00a0\u00bbalignCenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.8″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#1B3760″ background_image=\u00a0\u00bbhttps:\/\/larucheindustrielle.fr\/wp-content\/uploads\/2026\/03\/rex-km-3-scaled.jpg\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb global_module=\u00a0\u00bb15699″ theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_3,2_3″ make_equal=\u00a0\u00bbon\u00a0\u00bb module_class=\u00a0\u00bbAlignCenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.8″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/larucheindustrielle.fr\/wp-content\/uploads\/2023\/06\/Bertrand_Felix.jpg\u00a0\u00bb title_text=\u00a0\u00bbBertrand_Felix\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb module_class=\u00a0\u00bbmaskPhoto\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.8″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#FDE13D\u00a0\u00bb width_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb40px|30px|40px|30px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_3″ _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.8″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]<\/p>\n

    Vous avez un projet similaire ?<\/h2>\n

    \u00c9changeons ensemble sur vos enjeux.<\/p>\n

    [\/et_pb_text][et_pb_button button_text=\u00a0\u00bbContacter Bertrand, Responsable Projets \u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_bg_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb button_border_width=\u00a0\u00bb1px\u00a0\u00bb button_border_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_icon=\u00a0\u00bb||fa||400″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbSection 3 Success Stories\u00a0\u00bb module_class=\u00a0\u00bbsectionSuccessStories\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.8″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#FFF6C3″ background_enable_image=\u00a0\u00bboff\u00a0\u00bb background_blend=\u00a0\u00bboverlay\u00a0\u00bb min_height=\u00a0\u00bb1834.4px\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb global_module=\u00a0\u00bb12036″ saved_tabs=\u00a0\u00bball\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row module_class=\u00a0\u00bbeventsEncart\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.20.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.7″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    Success stories by La Ruche<\/p>\n

    [\/et_pb_text][et_pb_dpblog_portfolio posts_number=\u00a0\u00bb3″ order=\u00a0\u00bbASC\u00a0\u00bb custom_post_types=\u00a0\u00bbsuccess_stories\u00a0\u00bb show_excerpt=\u00a0\u00bbon\u00a0\u00bb show_more=\u00a0\u00bbon\u00a0\u00bb show_more_text=\u00a0\u00bbEn savoir plus\u00a0\u00bb show_pagination=\u00a0\u00bboff\u00a0\u00bb use_overlay=\u00a0\u00bboff\u00a0\u00bb admin_label=\u00a0\u00bb3 success stories\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_dpblog_portfolio][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    Face aux attentes clients et aux enjeux d\u2019\u00e9conomie circulaire, Haulotte a identifi\u00e9 une opportunit\u00e9 : structurer une offre de reconditionnement constructeur capable de prolonger la dur\u00e9e de vie des \u00e9quipements tout en cr\u00e9ant un nouveau relais de croissance.<\/p>\n","protected":false},"author":3,"featured_media":12391,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[31,22],"class_list":["post-12368","success_stories","type-success_stories","status-publish","has-post-thumbnail","hentry","category-a-la-une","category-industrie-durable"],"acf":[],"yoast_head":"\nReconditionner des nacelles en fin de vie - La Ruche industrielle<\/title>\n<meta name=\"description\" content=\"Les apports du projet \u00e9conomie circulaire suivi par Haulotte sur le reconditionnement des nacelles en fin de vie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/larucheindustrielle.fr\/fr\/success_stories\/reconditionner-des-nacelles-en-fin-de-vie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reconditionner des nacelles en fin de vie - 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